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Website Design - Pilot Childcare

  • Writer: Justine Barsley
    Justine Barsley
  • Jul 1, 2022
  • 2 min read

Updated: Feb 13, 2023

Pilot Childcare manages 14 high quality childcare centres on the east coast of Australia. Over the years they had acquired a number of websites in different formats and on different platforms. There was no brand consistency across the portfolio, so we worked together to create a consistent style guide for each of their brands - Little Beginnings, Bright Beginnings Children's Centre, Little Flippers Kindergarten and The Beach Early Learning Centres.


Due to the local nature of each centre, we created separate website designs for each to allow for dedicated marketing and management of enrolments. All the website are now consolidated onto one content management platform which makes management easier. We were also able to get efficiencies by duplicating the template across sites to get a consistent look and feel. Where brands needed their own identity, we created a simple style guide that differentiated the brand but aligned with the overall group. In addition to the website design and building of the website, the sites were optimised for SEO (Search Engine Optimisation) and each Google My Business page was reviewed and optimised. The client also undertook the process of getting great new centre photos and virtual tours which increased the professionalism of the online presence. We now work with this client to attract new customer leads through dedicated Facebook Advertising and Google Adwords Campaigns. You can check out the website designs here: - Bright Beginnings Childcare Centre - Little Flippers Kindergarten

- Eco Kids Village (Coming soon) If you need a website design, we'd love to chat. We offer a complimentary needs analysis session to work out what you need and if we are the best fit. Whilst we are a digital marketing agency in Newcastle, we work virtually and can help clients worldwide. Contact us if you'd like to learn more.





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